Picking the Right Play in Sports Financing

Picking the Right Play in Sports Financing

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Guy Haselmann Kashif Khan Ed Teagan Alex George
JUN 28, 2024

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Sports financing presents a compelling opportunity for investors seeking long-term growth. Fan engagement has been growing consistently across many sports which has in turn fueled interest and growth in domestic and international broadcasting rights. Sports league and sport franchise valuations in many cases (but not all cases) have risen over time and investors have taken notice. It is no surprise therefore that private equity firms have invested over $120 billion in the business of sports between 2019 and 2021.1